GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
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key industry issues and trends.

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The New Springbok Identity - Much Ado About Nothing?
Thebe Ikalafeng, BIZCommunity, 4 December 2008

The decision reached by the SARU council - with the obvious nudge by politicians - to have the protea on "left" and the springbok on "right" is not a compromise, but a brand alignment. It's also a historical and political alignment with a changed nation.

All other teams wear a "Protea" badge, What's so special about the Springboks? The fact that a fundamental character and attribute of South Africa celebrates diversity does not mean that we cannot and should not have a central "theme" for lack of a better description. BizCommunity.com 04 December 2008.

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