GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

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Rebranding Organisations
Thebe Ikalafeng, Enterprise Magazine, October 2007

Deciding when to rebrand organisations is probably not that different from human makeovers, which are often linked to milestones in people's lives. Divorced women who change their hairstyles and their names; middle-aged men and who swap their family cars for sexy, sporty models - these people are ditching symbols of their old lives and choosing new ones that represent who they are today and where they are going.

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