GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

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Branding Confusion
Thebe Ikalafeng, Saturday Star, 29 April 2006

With so many agencies advertising South Africa, giving different messages, the notion of a national identity has become somewhat confused.
Despite creating countless institutions; and investing billions in developing tourism, investment and citizenship initiatives; and an unmatched national identity locally. The problem with Brand South Africa could be that there's too much unco-ordinated enthusiasm and a lack of focus, which leads to much confusion globally.

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