GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

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10 Ways To Build Brands In A New Era
Thebe Ikalafeng, Sunday Times Business Times, 19 February 2006

Ten opportunities and trends will define how brands win customer loyalty. Among them, the astute business person will ensure their propositions recognize the role of women and are geared up to earn their long-term loyalty. The secret, trends-spotter, Faith Popcorn uncovered, is understanding that "women don't buy brands, they join them."

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