GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
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Unisa - A Bold New Brand
Thebe Ikalafeng, Brands & Branding, 2005

The merger of the old Unisa and Technikon SA, and the incorporation of Vista Vudec to create South Africa's first comprehensive higher education institution, the single dedicated provider of distance education and one of the top 10 mega universities in the world presented a rare challenge to create a new brand with a distinct value promise in an increasingly competitive higher education market.