GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

Writing

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Tweens Shift $600bn In Quest For Cool
Thebe Ikalafeng, Sunday Times Business Time, 24 April 2005

White tweens are caught with one leg in the innocence of childhood and the other in the teenage search for self and freedom, one thing is certain: their everyday buying decisions have an undeniable influence on the economy.

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