GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

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Cool: It's The Hottest Thing
Thebe Ikalafeng, Sunday Times Business Time, 24 April 2005

How do you define "cool?" Marketers are now employing "cool hunters" - young people who hang around kids and try to spot the "cool" ones who are seen to be trendsetters.

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