GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
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key industry issues and trends.

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The End of Marketing As We Know It
Thebe Ikalafeng, Brands & Branding, 2003

The environment in which we operate has changed. Both the law as guided by King II and ndustry watchdogs, self regulation, society, and the growing anti-brand and anti-globalization advocacy of, inter alia, Naomi Klein's "No Logo," have re-written the rules for business success. Marketing, the anchor of business, as we know and practice it, is history. To build sustainable and profitable brands into the future will depend on the brand owners' ability to leverage 10 fundamental insights and trends.

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