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The Face Of The Organisation Is Key To Its Identity
Thebe Ikalafeng, The Sunday Independent, 21 July 2013

Winston Churchill once said “politics are as exciting as war, and quite as dangerous”. In politics, says Thomas Sweitzer, a US political media adviser, “all the planning and strategy collide at a single place and time. In war, the battlefield is Waterloo or Gettysburg. In politics, the battlefield is the voter’s mind.”

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