GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



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What Would I Do to Market South Africa Better
Thebe Ikalafeng, Marketing SA, The Redzone, April 2014

A country brand is the perceptions and associations that everyone has of that country. Building a country brand is unlike any other challenge, it being affected by people, their culture, their values and their identity, and it is susceptible to events beyond one's control.

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