GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR



Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.

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7 Steps To Build A Distinct Personal Brand Aligned To Your World, Work And Passions
Thebe Ikalafeng, Personal Branding Audio CD, 2007

Ever wondered how some people seem to have it all worked out? They are successful both at home and at work, and they seem to attract all the right opportunities. A distinctive personal brand differentiates you from your competition, confers top of mind status, attracts the right people and opportunities, and increases your earning power. In today's world, as Tom Peters, observed, "you're either distinct or you're extinct." Thebe Ikalafeng, the country's foremost brands and branding authority, succinctly addresses the new differentiator of the 21st century, Personal Branding, in a 70 minute audio book, Personal Branding: 7 steps to build a distinct personal brand aligned to your world, work and passions.