High Stakes In Celeb Endorsements
Nonzwakazi Cekete, Sowentan, 19 October 2012

"Nowadays, it takes a shorter time to create a brand and an even shorter time to destroy it. All people need do is go on to a social networking site such as Twitter and say exactly what they think about you - and just like that a brand that took you years to build is destroyed within minutes," the founder of Brand Africa says.

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