GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR
Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.
Africa's Best Brands
African Business, November 2013
While we are all familiar with and interact with brands of various products and services on a daily basis, is there a matrix that can work out the value
of a brand itself? What is the value of the Apple brand or Dangote Cement? How much would you have to pay if you wished to obtain a licence to use
the brand? In addition, which brands are the most admired across the continent? Why is brand value important?
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