GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR
Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.
Your Brand Needs Managing
The New Age Media & Marketing, 7 August 2013
The brand is an asset, a key driver of performance and a key measure of a business delivering on its performance to its customers. It is an asset like any other that needs to be managed, says Thebe Ikalafeng, chairperson of Brand Finance Africa and founder of Brand Africa and the Brand Leadership Group.
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