GLOBAL AFRICAN BRAND AND REPUTATION
ARCHITECT, ADVISOR AND AUTHOR
Widely recognized, Ikalafeng
has been featured in various
media and frequently comments on
key industry issues and trends.
How to be a Great Brand
Kim Garner, Cosmo/Entrepreneur, July 2015
Make no mistake – your brand is an asset. ‘For the world’s most valuable and most admired brands such as Coca-Cola, Google and Apple, more than 50% of their value is their intellectual property,’ says Thebe Ikalafeng, branding expert and founder and chairperson of Brand Leadership Group.
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